Marketing leader · Brand, Digital & AI

Understand the audience.
See the opportunity.

I’m Tsahia, The AI Native Marketer. I bring together audience understanding, strategic and creative thinking, and AI to help businesses connect their audiences with the right products and services, turning that connection into measurable growth and business impact.

Portrait of Tsahia Shaw

Strategy ✦ Creative Marketing ✦ AI Marketing ✦ Strategy ✦ Creative Marketing ✦ AI Marketing ✦  

The point of view

Strategy sets the direction. Creativity brings it to life.

I build marketing that feels unmistakably human, using AI to work more efficiently, think smarter and create more effectively, while keeping audience understanding at the heart of every decision.
20+ years in marketingOver 20 years' marketing experience, with particular depth in healthcare and social care, where building trust and communicating with empathy really matter.
AI MarketingCertified in AI Marketing Strategy & Tools through the Chartered Institute of Marketing and Microsoft Certified: AI Business Professional, applying AI practically across marketing and business.
Strategy to deliveryExperience across brand, digital, social media marketing, content and communications, combining strategic thinking with the ability to turn ideas into marketing that delivers measurable results.
Expertise

What I bring to the table.

01 / STRATEGY

Turning insight into direction.

I use audience insight, data and commercial goals to shape clear marketing strategies, bringing together the right message, channels and activity to deliver measurable results.

02 / CREATIVE MARKETING

Ideas that connect.

I help businesses turn insight and opportunity into strong creative ideas, campaigns and content. Ideation is where I thrive, turning strategy into creative marketing that captures attention, builds engagement and stays true to the brand.

03 / AI MARKETING

Human thinking, augmented by AI.

I use AI to strengthen the way marketing is developed and delivered, from research and ideation to content, analysis, workflows and automation. The goal isn’t to replace human judgement, but to augment it, helping businesses work smarter, move faster and make better marketing decisions.

In the feed

Ideas, in public.

Let's connect

Let's start a conversation.

I'm always interested in connecting with people and organisations who value strategic thinking, creative ideas and the possibilities AI is bringing to marketing.

Get in touch →